Using Cloud Computing To Drive Sales in SMB's

Guest article in our blog from Anthony Romuald at Leadsberry:

Using Cloud Computing to drive sales in SMB's

• Are you convinced about the potential benefits of cloud computing for your business? 
• How do you figure about using cloud computing to drive sales?

Before we address these questions on cloud computing let’s start with the basics of Cloud Computing. Cloud computing is the use of computing resources over the internet. It offers many benefits to small and medium-sized enterprises (SMBs) by reducing IT costs, managing information, and improving time management.

In a poll by CDW’s Cloud Computing Tracking Poll, almost 84% of businesses are using at least one cloud based application and over 76% of SMBs users have experienced big savings on cost. Though at its infancy, cloud computing has impacted business in many ways than one. Cloud computing has lifted the burden and reduced the cost of purchasing hosted solution. Apart from that, it also created significant leeway for sales initiatives. 

For sales managers in SMBs, cloud computing showcases a paradigm shift in marketing by:

1.  Efficiently track leads in the sale funnel
2.  Managing and tracking prospect data
3.  Lower marketing costs

Savvy marketers are now leveraging cloud computing to achieve significant growth and competitive advantage on sales front. 

Let’s now examine each point to understand how it improves selling and reduces cost of sales.
Track Leads on the Go

Sales team will benefit from cloud computing as it help to record, track and manage leads through efficient lead nurturing system. Data of customer or prospects hosted in the cloud will help sales team to access information readily.

Having accurate information of leads and activity on the cloud ensure that sales people can take appropriate action instantly. Further, it eliminates the delay in accessing information around each prospect.

For instance, cloud computing platform like Leadsberry support sales team by enabling lead nurturing campaigns. The tool includes options to set up lead nurturing campaigns, track leads and send collateral to leads based on pre-defined activity. Best part of these lead nurturing marketing programs is that it works automatically and results in conversion of over 35%.

Improve Marketing Efficiency

Cloud computing is used to overcome the limitation of working on application hosted in computers. This gives more mobility to sales team and marketers as it enables them to operate anywhere, and access sale information anytime. This online information access also helps to follow ad production, plan triggered campaigns, and plan out marketing.

Moreover, cloud platforms facilitate marketers to exchange training and customer education material through video tutorials, whitepapers, marketing tips, and marketing collateral.

Expedite Collaboration and Speed of Marketing Innovation 

Cloud computing broke the barriers of working in silos and compartments. With cloud solution like Leadsberry, marketers can collaborate with multiple team, working from different geographies and create innovate campaigns with ease.

By adopting cloud solutions, people can use multiple media, social media channels and integrate all these media to easily create unique marketing campaigns. Another key benefit of cloud solution is that multiple users can log in the same time to complete a task. For marketers, it reduces errors in the file and improves the quality of work.

Finally...

Cloud computing is here to stay. More salespeople are realizing its potential of using cloud services to monitor sales and improve conversion. It’s time you too wake up to the reality of cloud computing for improving the efficacy of sales team and build a conduit between business and customer.

If you would like free helpful advice on IT support or how you could use Cloud Computing to drive efficiency in your small business, please email us at info@clearview.co.uk.

How To Manage Company Smartphones And Tablets

For 3 days after the release of the iPad Mini tablet, Apple were shipping a million units per day. Every Smartphone and tablet has Gigabytes of storage capacity, can connect to Twitter, webmail and online storage facilities such as Dropbox, and can provide access to your company’s email systems. What’s more, they will probably  end up being connected to your network sooner or later. It's a problem that business owners would rather avoid.

Is There A Mobile Device Security Problem?

There are some genuine security issues. An employee's lost smartphone can potentially result in data leakage of client data or company intellectual property, yet the cost savings that can be realised by letting your employees use their own smartphones and tablets to access their company email and work from home are compelling. You therefore need to take a view on the risk of a security breach caused by mobile devices and formulate their own policy for how they can be used in your business.

How Serious is the risk?

The risk associated with mobile devices will very much depend on the nature of your company's business. If you are an Independent Financial Adviser for example, then you should be encrypting client confidential information on laptops anyway to comply with FSA regulation, and the same level of protection should be afforded to tablet devices. In this respect, the iPad has the lead over Android tablets insofar as encryption is built into Apple iOS by design. Equally if you don’t operate in a regulated industry, but you may carry client confidential or company confidential information on your tablet device, I would argue that the iPad is a better choice for the same reason. You may not attract the wrath of a regulatory body if you leave an iPad with your latest product design or your clients’ latest management accounts on the train, but it could still severely damage your company’s profits or reputation.

Sensible Mobile Security 

Mobile Device Security products are available from the major security vendors as well as a number of smaller vendors that allow you to apply sensible precautions for mobile devices. You can for example:

• Enforce a password / PIN policy for smartphones that connect to your network.
• Report on Apps that are installed on your Smartphones and Tablets.
• Block devices that don’t provide encryption.
• Selectively wipe files and company emails in the event that the device is lost or stolen, or if the employee leaves the company.
• Set up a portal from which recommended Apps can be downloaded.

The cost of this software is relatively inexpensive, and it can be managed by a Managed Service Provider as part of a Managed IT Service if you don’t have the skills to manage the system within your company.

If you would like more information on our support services portfolio for small businesses, please visit our web site, download our Managed Services White Paper, or email us at info@clearview.co.uk.

6 Valuable Tips to keep your IT Running Smoothly

IT is increasingly becoming a consumable service, and we aim to provide the most efficient service available. The way in which we do this is to use Best IT Practices to keep our clients' systems running as reliably as possible and to ensure that we are able to recover your systems as swiftly as possible when they fail. 

Like a lot of good practices, the procedures themselves aren't complex. If there is any magic to managing IT efficiently, it is in ensuring that the procedures are followed rigorously.

Even if you don’t yet feel that the time is right for you to outsource the running of your IT, the methods that we use will help you to make sure that you are on the right track if you manage your own IT. The practices listed below are no great secret. The question for you to answer is whether you want to employ your own staff to manage your systems, or outsource the process to a company like us:

Managing Workstations - Create a standard build for workstations on the network and store it on a network storage device. You can then use this image to rebuild workstations when necessary. This reduces rebuild time from 6 hours (by the time all of the Windows patches are installed) to less than 60 minutes.

Data Backup - PC's and servers will fail from time to time, and when they do you need to make sure that you can recover your data as quickly as possible. Server data should be backed up to online storage to ensure that you are able to recover in the event of flood / fire / theft as well as to an onsite server to ensure swift recovery in the event of a server failure. Workstation data will then be backed up to online or onsite storage as appropriate. 

Routine Maintenance - You should ensure that routine tasks such as disk defragmentation and clearing out temporary files is carried out on a regular basis to ensure that you get the best performance from your IT Systems.

PC Security - Check your PC's regularly to make sure that the latest Windows patches have installed properly and that your endpoint security / antivirus software is up to date. It is vital to keep Windows patches and virus definitions up to date to protect you against Internet threats. When a PC fails to install updates automatically, it is likely that some malware has infected your PC. In all probability, it will already be running more slowly than usual as a result of the malware infection, and the system should be reloaded as soon as it is practical to do so.

Keep A Spare PC - When a PC fails, the highest cost will be in loss of staff productivity while you are waiting for the system to be rebuilt. A spare PC preloaded with your company's standard build eliminates lost staff productivity. You simply restore data to the hard disk from the latest backup and your employee an be back up and running while the faulty PC is being repaired / rebuilt.

User Rights Management - Minimise the number of people who can install software onto your PC's. PC problems generally only arise when changes are made . By managing the change process you will be in a much better position to minimise and identify the source of system problems.

Many small businesses simply don’t have the time or resources to ensure that these essential housekeeping tasks are carried out on a regular basis, and that can be where the trouble starts. If you don’t have the latest Windows patches installed, your PC’s and laptops will be vulnerable to internet threats which can steal your employees’ identity and cause your systems to crash. If you don’t test that your backups restore properly, how can you be sure that they aren’t corrupt and that they will restore when you most need them?

That’s where we can step in as your outsourced IT Department, making sure that your systems run as smoothly as possible, and providing you with a single point of contact to resolve all of your IT issues.

If you would like to know more about our IT Support services, please visit our web site, or download our Managed IT Services White Paper. Alternatively please send an email to info@clearview.co.uk . We would be happy to answer any questions that you may have.

Data Protection Law For Business Owners

Data Protection is a serious issue. In the UK, the Information Commissioner can fine organisations up to £500,000 for repeated breaches of data security caused through broken business practices. Yet data security guidelines are far from prescriptive about what should be done to provide adequate protection for your organisation's confidential data, so what should small business owners do to ensure that they stay on the right side of data protection legislation and protect their own interests?

The UK Data Protection Act

If you hold personal information about individuals, you have a number of legal obligations to protect that data under the Data Protection Act of 1998. For full information on the 1998 Data Protection act, you should visit the web site of the Information commissioner http://www.ico.gov.uk, but the eight principles for data protection can be summarised as follows:

• You must have legitimate grounds for collecting the data.
• You must only process the data in a way that is in the person’s best interests.
• Tell people what you will do with their data when you collect it.
• Only process the data in a way that the person would expect.
• Don’t process the data illegally.
• Only collect the information that is necessary.
• Make sure that the information is accurate and kept up to date.
• Don’t keep the information for any longer than you need to.
• Take appropriate technical and commercial measures to protect the information.
• Do not transfer personal information outside the EEC unless it is to a country that ensures that sufficient protection is undertaken to ensure the rights and freedoms of the person concerned

It’s Not Just About Credit Card Numbers

Whilst protection of personal data is of paramount importance, it is not the only consideration. Your should always consider the “Three R’s” when considering data security, backup and Business Continuity Planning.

• Riches - What is the data that will make you rich? The most valuable information for many small businesses is their intellectual property. How should you protect your company’s “crown jewels” against a data breach or “catastrophic” IT failure.
• Ruin - What is the information that could cost you your business? If you are a law firm and expose data relevant to an ongoing court case by dropping a USB device on public transport, the loss of reputation could cost your firm dearly. The same principle applies to numerous other professions and professional services organisation where the cost of implementing appropriate data security measures is a tiny fraction of the cost of a breach to your business.
• Regulation - What information are you obliged to protect by industry regulation (such as credit card information), and what measures are stipulated for its protection.

For many large organisations, the biggest problem that they have is finding out where all of their valuable data is. For small companies however, there is a greater imperative to ensure that staff are made aware of their duties with respect to confidential information including what they can and can’t do. Technical measures should also be taken to protect confidential information by restricting access to your network, and ensuring that appropriate measures are put in place for data backup and encryption where necessary.

Data Security Best Practices
There is no “magic bullet” when it comes to protecting your company’s data since no two companies are exactly alike. From an IT perspective however, the most important considerations are to:

• Recognise which information is important to you, and find out where it is.
• Ensure that your important data is backed up properly, and these days that probably means using some form of off-site backup
• Protect confidential data on laptops using whole disk encryption software, and on USD / CD etc using file encryption. If a USB drive / laptop is lost or stolen, it is difficult to prove that no personal data has been exposed unless it has been encrypted, so why run the risk? Data Leakage Prevention (DLP) software can also be used to monitor and optionally prevent confidential information being sent outside the organisation using unmanaged communication channels such as Webmail or Dropbox.

The ultimate responsibility still lies with you to educate your employees to handle your company data responsibly so that you can eliminate the unintentional human errors that are the cause of the majority of data security incidents.

If you would like to know more about data backup, data encryption and IT security products and services available from Clearview Data Systems, or about our IT support services, please visit our web site, call us on 01707 255060, or email us at info@clearview.co.uk.

Moving Your Business To The Cloud

Cloud computing is a hot topic for large and small organisations at the moment, but as with any new technology, it can be difficult to see past the hype and potentially confusing marketing messages. The promise of cloud computing is to deliver access to the IT applications that you need to run your business from any PC, tablet device or Smartphone. If that isn’t justification enough, you won’t need to install any expensive servers, pay for disk space and processing that you don't currently need, or employ skilled technicians to manage those systems.

Planning Your Migration To The Cloud

Migrating to cloud computing will be a journey rather than a transformation, and it is likely that most companies will run a hybrid of cloud computing and on-premises systems for a number of years. There are also applications which aren’t a good fit for a cloud computing environment, so don’t try putting square pegs into round holes … just leave them as they are. Some applicatons are a better fit for cloud computing and far easier to migrate, so why not start with applications such as email security and data backup first? In many ways they are better suited to cloud deployment anyway. Once these simpler migrations have been completed, a more considered approach needs to be taken in migrating mainline business applications.

Moving Business Applications To The Cloud

In moving business applications to the cloud you need to decide whether you want to simply take your existing business applications and make them accessible via a web browser (Hosted Desktop), or whether you want to adopt Software-As-A-Service (SAAS) applications such as Google Apps For Business (Email / collaboration), Workbooks.com (Customer Relationship Management), or Xero (Accounts). If you choose the SAAS option, you need to be prepared for a change in business practices and the associated training requirement to ensure that the transition to cloud services does not adversely effect your business.

Whichever approach you choose, we would recommend that you either take some time to research the options available to you or take advice, and always run a pilot to make sure that you are able to prepare your staff for the change in the way that they will be working in future.

There are no prizes for moving your IT to the cloud in record time, but the cost benefits and ability to access your line of business applications from any internet connected device make it worth investigating how Cloud Computing will work best for you sooner rather than later.

If you would like to learn more aboutout our IT Support or cloud computing services, download our Cloud Computing White Paper or contact us on 01707 255060 or via email at info@clearview.co.uk .

Clearview Data Systems at Herts B2B Exhibition

Here's a photo from the Hertfordshire B2B exhibition that took place at Knebworth Barns last month.

We will be back at Knebworth barns on 21st November for the Hertsexpo. We look forward to seeing you there.

How should your growing business manage IT?

Small businesses now rely heavily on IT, and the proliferation of Apple and Android tablet devices only serves to increase reliance on technology that many business owners don't fully understand ... But it sure needs to work!

As companies grow it becomes impractical to rely on ad hoc support contracts to keep their systems working reliably. IT Systems need regular maintenance to perform at their best and remain protected against internet malware, so business owners need to take a decision to either employ a full time IT Manager or outsource to a Managed Service Provider.

Why IT Management is difficult for small businesses.
Larger companies can cost justify employing a full time IT team including teams of first line support engineers, experienced systems professionals and an IT manager. The system is proven and works well because junior members of staff have clear opportunities for career progression, senior technicians can roll their sleeves up and get to grips with new technology, and the IT Manager can occupy himself with developing IT strategy to meet the businesses' needs and managing his team. Unfortunately, it’s a different story for SMB’s. Skilled IT staff are thin on the ground and command good salary packages, so you need to make sure that you are going to be able to keep them busy.

IT Managers Need A Challenge
SMB’s are not always attractive employers for good IT professionals as they have fairly simple IT needs. Since most IT Managers are techies at heart, they like to be able to get to grips with the latest technology. Given that most of the tasks required to keep your systems running smoothly are routine in nature (e.g. updating antivirus software and ensuring that required Windows Updates are installed) , a small company is unlikely to be able to offer an IT professional the opportunity to build the infrastructure of their dreams. There is therefore a relatively high rate of turnover amongst IT staff in SMB organisations with IT staff leaving to seek new challenges in larger companies where they can gain experience in the latest technology. 

Losing an IT Manager causes its own problems. Suddenly, the one person who knows the ins and outs of your systems is gone, so it can be a turbulent time while you go through the process of finding a replacement which in itself diverts you from the process of running your business.

Should You Use A Managed IT Service Provider?
The alternative to employing your own staff to run your IT systems is to employ a Managed IT Service Provider (MSP). For a fixed monthly fee, a managed service provider will perform all of the functions that you would expect from an IT Manager, but at a lower cost. What’s more, you don’t need to worry about keeping them occupied, or whether they may leave your company.

Equally important is that an MSP is equipped to carry out the routine system management tasks required to keep your systems running smoothly and to do so as efficiently as possible using automation software. Unlike a break/ fix contract, an MSP gets paid no more money for sending an engineer to site to re-build a PC that has crashed, so they will do everything possible to make sure that they don’t.

Because of this, many larger companies with their own IT Manager (50 - 100 staff) use a Managed Service provider to support an in-house IT Manager. This way, your IT Manager can concentrate on the bigger picture of how you can use IT to make your business more efficient, and leave the routine maintenance tasks to the MSP who can carry out the work more cost effectively than employing additional staff.

What About Cloud Computing?
he move to cloud computing will undoubtedly be an accelerator to the adoption of managed IT services by medium and larger sized organisations. Organisations who run their business applications as cloud services will have no need to employ a full time IT Manager, but PC’s, printers and firewalls still need to be maintained, and an MSP is perfectly positioned to provide these functions efficiently and cost-effectively.

Want To Know More?
If you would like to know more about our IT support or managed IT services, please download our white paper or contact us at info@clearview.co.uk .

Managed IT Services - A 60 second introduction

Small businesses without in-house technical expertise can often find managing their IT a challenge. To start off with, the task of IT management may fall to the person who knows most about computers, but as a company grows it becomes necessary to call in a specialist when problems arise. As the company grows past 5 – 10 employees however, a more structured approach to IT Management is called for to ensure that your data is properly managed. At much the same time it will probably become apparent that there has to be a better way of managing IT than waiting until something breaks before you fix it. It can take up to a day to re-load a PC from scratch due to the number of updates that need to be applied, and onsite engineering charges can easily start to mount up to a point whereby a single call-out can cost in excess of £500.

If you can't justify employing your own IT Manager, your best choice could well be to engage a managed IT Service provider, but although the approach has been around for some time now, and can deliver significant benefits for small businesses, many business owners don’t fully appreciate what is involved in handing over management of their systems to a Managed Services Provider (MSP), or what they get for their money and so they have shied away from it so far.

What does a managed service provider do?

A managed service provider can either run every aspect of IT Support for you, or can offload day-to-day administration tasks from your current IT manager, allowing them to concentrate on developing your IT to meet your business needs rather than performing routine maintenance tasks. It really depends on what suits you best. In general terms however, a Managed Service Provider provides you with all the benefits of a specialist IT department without having to pay out the associated full-time salaries, or worry about the HR hassles of managing your own IT team.

How can your IT be managed by a Managed Services Supplier (MSP)?

Remote Management software is installed on your PC's and servers and allows an MSP to monitor your IT systems and report back on potential problems such as low disk space, failed Windows updates, or out-of date security software so that preventative maintenance can be undertaken before a system fails. Many of these routine maintenance tasks can either be automated or undertaken remotely, minimising the cost of delivering support by cutting down on the need to send an engineer to your offices.

What happens when IT systems fail?

A managed services supplier should make provision to be able to recover your systems as swiftly as possible in the event of failure. To minimise system rebuild time, a spare PC should be kept in your offices together with a snapshot of your standard PC build. Onsite / offsite data backups are then take to ensure that systems can always be recovered in the event of a system failure, fire or flood.

What about system security?

Robust security is an essential component of best IT practices that MSP's use to make the job of managing your IT easier. By implementing best IT practices such as restricting who can add new programs to your PC's, and making sure that antivirus and Windows updates are installed, your MSP incurs less cost in managing your system which allows them to keep their service costs down.

Managed IT Services allow you to benefit from the same level of professional IT management as a FTSE 100 company without having to maintain your own full time IT team, or worry about your IT manager going off sick or taking a holiday. You can concentrate on growing your business knowing that your IT is being maintained as efficiently as possible. Please download our Managed Services White Paper or visit our web site if you would like to know more. Alternatively, please contact us on 01707 255060 or by email at info@clearview.co.uk. We will be happy to answer any questions that you may have.