Using Cloud Computing To Drive Sales in SMB's

Guest article in our blog from Anthony Romuald at Leadsberry:

Using Cloud Computing to drive sales in SMB's

• Are you convinced about the potential benefits of cloud computing for your business? 
• How do you figure about using cloud computing to drive sales?

Before we address these questions on cloud computing let’s start with the basics of Cloud Computing. Cloud computing is the use of computing resources over the internet. It offers many benefits to small and medium-sized enterprises (SMBs) by reducing IT costs, managing information, and improving time management.

In a poll by CDW’s Cloud Computing Tracking Poll, almost 84% of businesses are using at least one cloud based application and over 76% of SMBs users have experienced big savings on cost. Though at its infancy, cloud computing has impacted business in many ways than one. Cloud computing has lifted the burden and reduced the cost of purchasing hosted solution. Apart from that, it also created significant leeway for sales initiatives. 

For sales managers in SMBs, cloud computing showcases a paradigm shift in marketing by:

1.  Efficiently track leads in the sale funnel
2.  Managing and tracking prospect data
3.  Lower marketing costs

Savvy marketers are now leveraging cloud computing to achieve significant growth and competitive advantage on sales front. 

Let’s now examine each point to understand how it improves selling and reduces cost of sales.
Track Leads on the Go

Sales team will benefit from cloud computing as it help to record, track and manage leads through efficient lead nurturing system. Data of customer or prospects hosted in the cloud will help sales team to access information readily.

Having accurate information of leads and activity on the cloud ensure that sales people can take appropriate action instantly. Further, it eliminates the delay in accessing information around each prospect.

For instance, cloud computing platform like Leadsberry support sales team by enabling lead nurturing campaigns. The tool includes options to set up lead nurturing campaigns, track leads and send collateral to leads based on pre-defined activity. Best part of these lead nurturing marketing programs is that it works automatically and results in conversion of over 35%.

Improve Marketing Efficiency

Cloud computing is used to overcome the limitation of working on application hosted in computers. This gives more mobility to sales team and marketers as it enables them to operate anywhere, and access sale information anytime. This online information access also helps to follow ad production, plan triggered campaigns, and plan out marketing.

Moreover, cloud platforms facilitate marketers to exchange training and customer education material through video tutorials, whitepapers, marketing tips, and marketing collateral.

Expedite Collaboration and Speed of Marketing Innovation 

Cloud computing broke the barriers of working in silos and compartments. With cloud solution like Leadsberry, marketers can collaborate with multiple team, working from different geographies and create innovate campaigns with ease.

By adopting cloud solutions, people can use multiple media, social media channels and integrate all these media to easily create unique marketing campaigns. Another key benefit of cloud solution is that multiple users can log in the same time to complete a task. For marketers, it reduces errors in the file and improves the quality of work.

Finally...

Cloud computing is here to stay. More salespeople are realizing its potential of using cloud services to monitor sales and improve conversion. It’s time you too wake up to the reality of cloud computing for improving the efficacy of sales team and build a conduit between business and customer.

If you would like free helpful advice on IT support or how you could use Cloud Computing to drive efficiency in your small business, please email us at info@clearview.co.uk.